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Peter Monk - CEO
Peter Monk is the Chief Executive Officer of SVMK and a highly experienced logistics leader with a proven track record in building, scaling and transforming operations across the UK logistics and supply-chain sector. With more than a decade of senior experience spanning Sales Director, National Sales Manager and UK Sales Manager roles. Peter combines commercial leadership with deep operational insight, enabling him to create high-performing teams and innovative delivery solutions.
Throughout his career, Peter has led organisations through periods of rapid growth and operational change, specialising in time-critical logistics, white-glove delivery, hazardous goods, final-mile operations and nationwide haulage. His strong negotiation skills, hands-on understanding of service delivery, and ability to simplify complex operational structures have made him a trusted partner for both customers and internal teams.
Before founding and leading SVMK, Peter spent years directing sales and operational strategy across companies such as Simply Parcels, GBA Final Mile, Sharmar Logistics and Xtra Resource. As a consultant, he has built a reputation for creating scalable logistics frameworks, strengthening commercial performance and designing delivery processes that enhance both reliability and customer experience.
Task-focused, resourceful and highly relationship-driven, Peter brings a leadership style centred on clarity, accountability and continuous improvement. As CEO, he sets the strategic direction for SVMK, ensuring the business delivers efficient, customer-centric logistics solutions that evolve with the needs of modern commerce.
Jonathan Sullivan - COO
Jonathan is the Chief Operating Officer at SVMK, responsible for turning operational complexity into clarity, efficiency, and commercial impact. Although his career in logistics spans just under a year, his broader background across e-commerce and operational consulting has given him a distinctive edge: he specialises in building high-performing systems that connect customer experience, data insights, and supply-chain performance into one streamlined operation.
Before joining SVMK, he worked with a portfolio of well-known retail and D2C brands including Simba Sleep, The White Company, JD Sports and TM Lewin, where he was part of the team responsible for bringing the business out of administration. As a consultant, he has supported more than 15 ecommerce brands such as Itch Pet, Carbon Theory, Free Soul and The Modern Milkman, helping them optimise fulfilment processes, improve service metrics, and implement technology that scales.
He is also known for bridging the gap between commercial strategy and operational execution, bringing a calm, analytical approach to fast-moving environments. Whether working alongside brand founders, logistics partners or internal teams, he focuses on building scalable structures, transparent reporting frameworks and repeatable processes that enable sustainable growth. At SVMK, he plays a central role in shaping the operational blueprint of the business aligning people, systems and data so the company can continue to evolve, innovate and deliver exceptional service for every client.
Jonathan has a customer-first mindset and a strong grasp of tech-stack design, automation and data-led decision-making, he brings the ability to diagnose operational issues quickly and translate insights into practical, sustainable solutions. At SVMK, he focuses on building resilient, efficient operations that elevate both performance and customer experience.
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